Amy Rodchester, a graphic designer and illustrator was in the shop this weekend creating Alpha Pattern for our new window display. We interviewed her to find out a bit more about her practice.
Tell us a bit about the idea behind your window display that you have made for us?
I love experimenting with typography and wanted to create illustrated letters that use pattern to form a bold, graphic structure. The letters were originally illustrated in ink but this hand crafted element was then brought to life for the feature letters spelling out ‘#MAKE ANYTHING’ by cutting strips and circles of paper to form the patterned detail.
What are your specialisms?
I’d like to think I am a well-rounded designer with skills across typography and illustration that I apply to a strong idea for a brief. However I do have a real love for crafting forms from paper, whether its letters, textures or shapes.
What inspires you?
I follow the work of many talented people but I get a lot of ideas and inspiration from exploration. Whether that’s in mark making on a blank piece of paper or actually exploring landscapes or cities and capturing images from architecture to colour and pattern.
What materials do you use?
As mentioned, I love to work with paper. But I also turn to ink and pen a lot for more detailed image making. My main design work for commercial purpose is created on a Mac but I often look for ways to strengthen an idea through different mediums and experiment with new ways to create.
Who is your favourite artist or maker?
I really admire the work of illustrator Anna Bond who has set up Rifle Papers. Her illustration style is beautiful but I also love the whole execution of the company brand and set design and styling applied to product shots.
What tip would you give to people about one of our products?
Well one of my favourite products is your Nutscene Candy Twine which I used to hold together a book and map bundle designed for an exhibition earlier this year. It added the perfect amount of jazzy colour to the set!
Where can people see your work?
You can see my portfolio at www.amyrodchester.com