Less But Better

£30.00

1 Available to Order Online
Available in Manchester (0)
Available in Leeds (1)
Or  
Manchester (0)
Leeds (1)
Browse> Gestalten
SKU: 994000047

Order within the next 3 hours 14 minutes
to get it by Saturday 4th*

Royal Mail Tracked 48 - Arrives in 2-3 days and is dispatched same day Mon-Fri if the order is placed before 12:00pm

UPS Next Day Delivery - If you place the order before 12:00pm Monday to Thursday (Not Weekends)

Click and Collect - Free - Choose from our Manchester and Leeds shops. Usually ready within 1 hour

Get 1 Mo Point for every whole pound spent.
Get 25 Mo Points for creating an account online.
Get 10 Mo Points for reviewing a product.

Find out more about Mo Points in our Points FAQ

The new edition of the benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt. Few product designs have the staying power of creations by Dieter Rams. Almost everything produced by one of the most influential designers of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. These principles are still considered timeless fundaments of design theory and practice today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather, the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design ―because one principle has remained firm over the years: less is simply better.
  • Paperback: 155 pages
  • Product Dimensions: 21 x 29.8 cm