Copywriting - Successful Writing For Design, Advertising And Marketing by M.Shaw
1 In stock
Order within the next 3 hours 14 minutes
1st Class Royal Mail
to get it by Saturday 4th*
- 99% arrives next day Mon - Sat
DPD Next Day Delivery - One hour delivery window, notified by SMS and email, so you don't have to wait in all day! (Not Weekends)
Click and Collect - Free - Choose from our Manchester and Leeds shops. Usually ready within 1 hour
Get 1 Mo Point for every whole pound spent.
Get 25 Mo Points for creating an account online.
Get 10 Mo Points for reviewing a product.
Find out more about Mo Points in our Points FAQ
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.