2 In stock
Order within the next 3 hours 14 minutes
1st Class Royal Mail
to get it by Saturday 4th*
- 99% arrives next day Mon - Sat
DPD Next Day Delivery - One hour delivery window, notified by SMS and email, so you don't have to wait in all day! (Not Weekends)
Click and Collect - Free - Choose from our Manchester and Leeds shops. Usually ready within 1 hour
Get 1 Mo Point for every whole pound spent.
Get 25 Mo Points for creating an account online.
Get 10 Mo Points for reviewing a product.
Find out more about Mo Points in our Points FAQ
If youve ever struggled to craft a powerful message that really hits the spot, youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well thats exactly what youll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.